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It has been a journey to get where we are now but we have finally settled since we’ve moved to our most current location in March 2016 and have been growing enough to be able to expand our workshop considerably since then. Beaudell Designs was established in August 2010 by Esther Boshoff after she received her Baccalaureus Technologiae degree in jewellery design and manufacturing, where she started out of her student flat, recreating it into a complete office and workshop. The company has matured into a studio of concepts, inspiration, and life. The promise of commitment and love encapsulated in our individually crafted pieces: wedding rings, bridal and grooms jewellery to complete your perfect day as well as creating a legacy for future generations.

September 2014, Beaudell Jewellery video done by Sovereign  Films, photography by JC Clickmodel Seline van der Wat from Master Chef SA, make-up by Beautiful Change & music by Tristan Coetzee from December Streets. Location: Beaudell’s first premises and Pretoria Zoo.


With passionate customer service, we vow to impart a personal touch with each quality-focused item we produce, combining the beauty of simplicity with the elegance of detail. For us, it’s all about your journey and we see it as a blessing that we can become part your story. Our rings are much more than melded pieces of metal and jewels, but rather, items that signify your commitment and love to another.

We aim to create a timeless piece that can be passed down from generation to generation. This piece is a pristine treasure that is given life, to hold together a deep promise. The blueprints of our pieces speak of selfless devotion and eternal commitment. The rough edges of an unpolished ring are shaped with care and perfection to create the perfect inheritable piece for the nostalgic-at-heart.

Diamonds are sourced through the correct channels to ensure quality, certified stones. This certificate of authentication is to document that your inheritable item has been carefully examined by our qualified diamond and manufacturing experts. With precision tools and trained eyes to ensure that you get the best there is to offer, we pride ourselves on being a member of The Jewellery Council of South Africa.

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Beaudell Jewellery specialises in custom jewellery, our forte being engagement and wedding rings for both ladies and the gents. We source pristine diamonds which we show to our clients in an exclusive diamond viewing where you get to choose your perfect stone. After the diamond is selected, we move on to finalising the design. This is where you form part of the process by sitting with our designer in a design consultation and get to tweak around until you are satisfied. You get to see a digital rendered video and images of the ring with your selected diamond at all angles to ensure our clients are happy. Once confirmed and satisfied the item is then manufacture it to perfection.

For us, it’s about your journey and the blessing that we can become part of it. Our rings are much more than just a piece of metal and jewels, but an item that signifies your commitment, love, and courage that you are about to become part of a new family. Your family. We will not hesitate to design and manufacture the most remarkable piece she will ever dream of and will cherish the possibility of being part of your story.

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